Badger Sheets is a free Amazon PPC audit that runs on the bulk file you export from Amazon Ads. You drop the file at https://sheets.adbadger.com and The Badger reads every campaign, ad group, keyword, product target and search term in it.
What you get
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A score out of 100 for the account, with the dollars The Badger thinks you can recover this checkup.
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Findings ranked by how much money is behind each one: live targets burning spend with zero orders, products that are still advertised but not selling, winning search terms you have not moved to exact match, and more.
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Your ACOS, ROAS, CTR and conversion rate benchmarked against other audited accounts in your spend tier.
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A Search Terms tab built from your Sponsored Products search term report, including wasted spend and harvest candidates.
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A saved history, so you can run the same account again next month and compare.
How it works
The first audit runs right in your browser. Nothing is uploaded to run it. When you want the full report, you enter your work email and The Badger sends you a sign-in link. There are no passwords. Once you are signed in, you can upload bulk files for more audits, add a Business Report for organic insights, and build a bulk sheet of new campaigns from what the audit found.
The tools
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The Bulk File Audit on the home page, https://sheets.adbadger.com.
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The N-Gram Analyzer at https://sheets.adbadger.com/ngram, which groups your search terms into word patterns and shows which words never sell.
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The in-browser audit at https://sheets.adbadger.com/local, for files up to 150 MB. It never uploads anything and needs no account.
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The Bulk Campaign Builder, available once you are signed in, which turns audit findings into a ready-to-upload Sponsored Products bulk sheet.
Badger Sheets and Ad Badger
Badger Sheets is a checkup. It reads a file you export and tells you what it sees. Ad Badger is the always-on software that connects to your Amazon Ads account and works on it every day. If you find yourself running a Badger Sheets audit every month, Ad Badger does that work continuously. Current plans are on the pricing page at adbadger.com.
Badger Sheets is made by Ad Badger in Austin, Texas.