Camps is short for Campaigns. In a table of your products (ASINs), it is the number of campaigns that ASIN is currently advertised in.
How to read it:
- A high number can mean the product is spread across many overlapping campaigns, which can make them compete with each other for the same searches.
- 0 or 1 can mean the product is under-covered and has few ways to show up in ads.
There's no single right number. It depends on how you structure your campaigns. Use it to spot products that look unusually crowded or unusually thin compared with the rest of your catalog.