Home General Ad Badger Questions How does the campaign bidding strategy work in Ad Badger, and are there default bidding strategies? (Fixed, Up and Down, Down only)

How does the campaign bidding strategy work in Ad Badger, and are there default bidding strategies? (Fixed, Up and Down, Down only)

Last updated on May 24, 2026

In Ad Badger, our Bids by Badger feature is designed to accommodate various bidding conditions and doesn't rely on default strategies. Instead, it adapts based on the bidding strategy and ad placements set by the user.

Here's an overview:

  • No Default Strategy:

  • Adaptability of the Bidding Algorithm:

  • Balancing Discoverability and ACOS:

  • Dynamic Bid Adjustments:

For detailed insights, you can refer to our articles "How does Ad Badger manage bids?" and "How do settings like 'Up & Down' or Placement settings impact Bids by Badger's algorithm?".

If you have further questions or need assistance with your bidding strategy, feel free to reach out.