The Negative Nightly Hunt identifies unprofitable and irrelevant search terms across all your campaigns, while the Positive Nightly Hunt identifies converting search terms across all campaigns. For detailed instructions on utilizing these tools, refer to our help documentation articles:
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General Ad Badger Questions
What does the Nightly Hunt search? Does it exclusively focus on search terms within discovery campaigns, or does it extend to keywords in campaigns as well?
What does the Nightly Hunt search? Does it exclusively focus on search terms within discovery campaigns, or does it extend to keywords in campaigns as well?
Last updated on May 24, 2026