Home Ad Badger Software Cross-Marketplace: Performance (Beta)

Cross-Marketplace: Performance (Beta)

Last updated on Sep 04, 2026

The Cross-Marketplace: Performance dashboard allows you to view and compare key advertising metrics across all your connected Amazon marketplaces — all in one place. This helps you gain a clear overview of how your ads perform globally, identify trends, and make data-driven decisions faster.

Note: This feature is currently in Beta. Your feedback during this phase is invaluable as we continue improving the dashboard.


Accessing Cross-Marketplace: Performance

  1. Click Dashboards in the left-hand menu
  2. Select Cross-Marketplace (BETA)Marketplace Performance


Using Cross-Marketplace: Performance

Currency Normalization (USD)

  • All monetary metrics (Spend, Sales, CPC, Revenue) on this dashboard are automatically converted to USD ($) using daily exchange rates.
  • This allows for true apples-to-apples comparison across international regions and ensures the summary row totals calculate accurately across mixed currencies.
  • (Note: Your individual marketplace campaign views remain in their native currencies, such as £, €, or ¥).

Compare Multiple Marketplaces

  • View all connected marketplaces to identify top-performing regions.

Analyze Over Any Timeframe

  • Use the date selector (upper-right corner) to choose custom ranges (e.g., last 7 days, last 30 days).
  • You can also enable time comparison in the date picker to compare performance between two different time periods — helping you quickly spot performance shifts.

Sort and Filter Metrics

  • Click column headers to sort by spend, sales, ACOS, or other key metrics.
  • To identify where attention is needed most, sort by ACoS increase to see which marketplaces have higher costs compared to the previous time frame.
  • Apply filters to focus on specific marketplaces or campaigns.

Track Trends and Make Decisions

  • Hover over charts for detailed metric values.
  • Spot trends across marketplaces to guide campaign adjustments and budget allocation.

Tips for Best Use

  • Use time comparison regularly to understand performance changes between periods.
  • Export data for deeper analysis or reporting.
  • Check trends frequently to identify top-performing regions and optimize your strategy.

Need Help?

💬 Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.