Home Troubleshooting In the 'Close-Match' targeting category, why do the bid dates vary even though the targets are the same?

In the 'Close-Match' targeting category, why do the bid dates vary even though the targets are the same?

Last updated on May 24, 2026

The bid that you're seeing is the default bid - when you haven't set specific bids for an entity like keywords or targeting expressions within an ad group, the default bid amount applies to all of them. For example, if a keyword doesn't have its own bid, it will use the default bid set for the ad group.