Home PPC Questions When I set the target ACOS at the campaign level, can I then change the target ACOS for specific keywords within that campaign? And turn some off entirely as well?

When I set the target ACOS at the campaign level, can I then change the target ACOS for specific keywords within that campaign? And turn some off entirely as well?

Last updated on May 24, 2026

Yes, you can change the target ACOS for specific keywords within a campaign and even turn some keywords off entirely. 

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