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Dive into our Amazon PPC Help Docs, your go-to resource for mastering the art of Pay-Per-Click advertising on the e-commerce giant. Whether you're a seasoned seller or just starting, these guides unravel the intricacies of optimizing campaigns, decoding metrics, and boosting your products' visibility. Elevate your Amazon advertising game with expert insights, step-by-step tutorials, and actionable strategies—all in one convenient hub.
Michael Erickson Facchin
By Michael Erickson Facchin
• 41 articles

What Is a Good ACOS?

ACOS, or Advertising Cost of Sales, is a metric used in digital advertising, particularly on platforms like Amazon. It represents the ratio of advertising spend to sales generated from that advertising. The formula for calculating ACOS is: ACOS=(Total SalesTotal Ad Spend)×100 Here are some key points and insights about ACOS: 1. Performance Indicator: ACOS is a critical performance indicator for advertisers. It helps in assessing the efficiency of advertising campaigns by showing how much of the sales revenue is spent on advertising. 2. Target Setting: While there is no universally defined "good" or "bad" ACOS, advertisers often set target ACOS values based on their business goals and profit margins. Achieving a lower ACOS generally indicates more cost-effective advertising. 3. Profitability Considerations: ACOS should be analyzed in conjunction with overall profitability. A low ACOS might be good, but not if it results in low overall profits. Balancing ACOS with profit margins is crucial. 4. Optimization Tool: For platforms like Amazon, tools like Ad Badger use ACOS as a key metric for bid optimization. The goal is often to achieve a balance between driving sales and maintaining a profitable advertising spend. 5. Comparison with Other Metrics: ACOS is similar to Return on Ad Spend (ROAS), which is used in other advertising platforms like Google Ads. While ACOS focuses on costs relative to sales, ROAS focuses on revenue generated for every dollar spent on advertising. 6. Dynamic Nature: ACOS can vary across products, campaigns, and market conditions. It's important for advertisers to continuously monitor and adjust their strategies based on ACOS trends. Understanding ACOS and leveraging it effectively helps advertisers make data-driven decisions to optimize their advertising campaigns for better results and profitability. For more information you can read our handy blog post: What Is ACOS And How Do I Calculate It For Amazon PPC? and watch this great video our CEO made!

Last updated on May 24, 2026

What strategies should I use for managing ad spend effectively, especially for accounts with less than 25K budget? What would I do differently for clients who spend more than 25k?

For accounts with a budget of less than 25K, implementing the following strategies can be highly beneficial: Target Specific Keywords: Focus on relevant and high-performing keywords that align with your product or service. By targeting specific keywords, you can ensure your ad spend is optimized for potential customers interested in what you offer. Set a Daily Budget Limit: Allocate a fixed daily budget that aligns with your advertising goals. This approach will help you maintain control over spending while ensuring your ads are active throughout the day. Organize Campaign Structure: Organize your campaigns into well-defined ad groups and product categories. This structure allows you to better control your budget and optimize bids for specific keywords. Optimize Bids: Regularly review and adjust your bids based on the performance of keywords and ad groups. Lower bids for keywords that are not performing well and increase bids for those delivering positive results. Negative Keywords: Utilize negative keywords to prevent your ads from showing for irrelevant searches. This can save budget wasted on clicks that are unlikely to convert. Ad Copy and Creatives: Craft compelling and relevant ad copy that highlights the unique selling points of your product. A well-optimized ad can improve click-through rates and conversion rates, making better use of your budget. A/B Testing: Continuously test different ad variations, such as headlines, images, or call-to-action buttons. A/B testing allows you to identify the most effective ad elements and optimize your ad spend accordingly. Regarding accounts with a budget of more than 25K, you can build upon the strategies mentioned above and consider the following adjustments: Dynamic Bidding: Leverage Amazon's dynamic bidding options that adjust bids in real-time based on the likelihood of conversion. This automated approach can optimize your bids efficiently. Use Advanced Targeting Options: With a larger budget, you can explore additional targeting options such as remarketing, lookalike audiences, and demographic targeting. These can help you reach more potential customers who align with your target market. Seasonal Campaigns and Promotions: Allocate some of your budget to seasonal campaigns and special promotions. These targeted efforts can drive increased sales during peak periods. Performance Analysis and Reporting: Invest in more sophisticated analytics tools or software like Ad Badger to analyze your campaign performance in-depth. Understand the return on investment (ROI) for different segments of your ad spend and make data-driven decisions. Ensure you consistently monitor and optimize your campaigns. Regularly assess your ad performance and adapt your strategies as needed.

Last updated on May 24, 2026

How do I set up Tactic?

You can set the tactic when creating or editing a campaign in Amazon Advertising's campaign setup interface.  Log In: Log in to your Amazon Advertising account using your credentials. 1. Navigate to Campaigns: Once logged in, go to the "Campaigns" section. This is usually found in the main dashboard or navigation menu. 2. Create or Edit Campaign: Depending on whether you are creating a new campaign or editing an existing one, choose the respective option. 3. Campaign Settings: In the campaign settings or setup wizard, you will come across various fields and options. Look for the "Tactic" field or option. It's often found under the campaign details or advanced settings section. 4. Set the Tactic: In the "Tactic" field, you can enter or select the tactic that best represents the strategy or approach you want to associate with this campaign. You may have different tactics for different campaign goals or product groups. 5. Save or Update: After setting the tactic, be sure to save your changes if you are editing an existing campaign or continue with the setup if you are creating a new campaign. 6. Review and Launch: Review your campaign settings, including the selected tactic, to ensure everything is correct. Once you are satisfied, you can launch the campaign or, in the case of editing, save your changes. Remember that the specific layout and options in Amazon Advertising may vary slightly based on updates and changes to the platform. If you have trouble finding the "Tactic" field during the campaign setup or editing process, you can refer to Amazon Advertising's official help documentation or contact their support for guidance.

Last updated on May 24, 2026

Why doesn't Ad Badger offer automated placement settings?

Ad Badger strives to provide you with powerful tools for optimizing your sponsored product campaigns. One common question we receive is, "Why doesn't Ad Badger offer automated placement settings?" In this guide, we'll break down the answer for you. Understanding Placement Settings Placement settings determine where your ads appear within Amazon's advertising ecosystem. This includes options like top of search, product pages, and rest of search. Automated placement settings would mean that Ad Badger automatically decides where your ads should be displayed without your input. Current Ad Badger Functionality As of now, Ad Badger doesn't offer fully automated placement settings. However, we do provide you with a robust set of tools for optimizing your campaigns. We believe in giving you control over where your ads show up to ensure that your advertising strategy aligns with your business goals. Bulk Actions for Placement Optimization One way to manage your ad placements effectively in Ad Badger is through bulk actions. These actions allow you to perform optimizations on multiple campaigns at once. For example, you can easily identify campaigns that don't have a top of search placement and apply it to them in bulk. Dynamic Bidding Algorithm Ad Badger employs a dynamic bidding algorithm that reacts to the performance of your ads across different placements. If a particular placement, such as top of search, results in increased revenue per click for a keyword, Ad Badger will automatically adjust the bid for that keyword to capitalize on this performance. Conversely, if a placement reduces the revenue per click, the bid will be adjusted accordingly. Upcoming Features We understand the importance of simplifying the management of placement settings. That's why we're actively working on introducing recommended bid placement settings. With this feature, you'll have an easier way to manage your placements in bulk, making your advertising efforts even more efficient. While Ad Badger doesn't currently offer fully automated placement settings, we provide you with the tools and features to optimize your campaigns effectively. Our dynamic bidding algorithm ensures that your bids are always aligned with performance, and we're committed to making placement management easier with upcoming features. If you have any further questions or need assistance with optimizing your campaigns, please don't hesitate to reach out to our support team.

Last updated on May 24, 2026

Is there any source of information on how to group keywords for the best results?

Certainly, grouping keywords effectively is crucial for successful PPC campaigns. While we can provide a brief overview, we recommend consulting specific resources and guides for more in-depth information on this topic. 1. Keyword Research: Start by conducting thorough keyword research to identify relevant keywords related to your products or services. Tools like Google Keyword Planner, SEMrush, or Ahrefs can help you discover valuable keywords. 2. Segment by Relevance: Group keywords based on their relevance to each other and to the products or services you're advertising. Create ad groups around specific themes or product categories. 3. Match Types: Pay attention to keyword match types (broad, phrase, exact, etc.). Group keywords with similar match types together to control how closely your ads match user queries. 4. Negative Keywords: Include negative keywords in your ad groups to filter out irrelevant traffic. This ensures your ads are shown to the most relevant audience. 5. Ad Copy Alignment: Ensure that the ad copy in each ad group aligns with the keywords in that group. This improves the quality score and ad relevance. 6. Monitor and Optimize: Regularly review your campaign performance. If certain ad groups or keywords are underperforming, consider adjusting bids, refining ad copy, or even pausing keywords that aren't generating results. 7. Use Keyword Tools: Many PPC management tools offer features to help with keyword grouping and organization. Explore these tools to streamline the process. 8. Industry-Specific Guides: Depending on your industry and platform (Google Ads, Bing Ads, Amazon PPC, etc.), there are often industry-specific guides and best practices available. These can provide valuable insights into effective keyword grouping. Remember that effective keyword grouping is an ongoing process. Continuously analyze and optimize your campaigns based on performance data to achieve the best results. With Ad Badger we simplfy the process so you have less to worry about. 

Last updated on May 24, 2026

What is the Average Cost per Click (CPC) on Amazon?

Navigating Amazon's advertising landscape requires understanding key metrics, and one such metric is the Average Cost per Click (CPC). This guide demystifies CPC, explains its significance, and provides insights into its trends over the years, particularly in 2023. Understanding Average Cost per Click (CPC):Cost-per-click (CPC) is the financial commitment associated with each click your ad receives. It's the price you pay when a potential customer interacts with your advertisement by clicking on it. 1. Auction Dynamics: Amazon's PPC operates as an auction, where advertisers compete for ad placements. Your CPC is determined by just a fraction above the next highest bidder's willingness to pay for that specific keyword. 2. Lower CPC, Better ROI: While the highest bidder stands a better chance of winning ad placements, achieving a lower CPC can significantly boost your Return on Investment (ROI). This means your ad spend yields more meaningful results. CPC Trends Over Time: 1. Pre-2020 Average: Historically, the average CPC on Amazon Ads was around $0.71 prior to the year 2020. This figure set a benchmark for advertisers to gauge their spending. 2. 2021 and Beyond: The trend shifted post-2020, witnessing a rise in CPC. As of 2021, the CPC increased, impacting advertisers' strategies and budgets. The Current Scenario in 2023: 1. Current Average CPC: In 2023, the average CPC on Amazon stands at $0.97. This represents the typical cost advertisers bear for each click on their ads. 2. Decrease in Comparison: This year's average CPC is notably lower by $0.07 in comparison to the same period last year. This suggests a potential improvement in the efficiency of ad spending. 3. CPC Fluctuations: Throughout 2023, CPC values varied, with the lowest being $0.80 observed in February. Understanding these fluctuations can guide your ad strategy adjustments based on historical performance. The Average Cost per Click (CPC) on Amazon is a vital metric that directly impacts your advertising budget and ROI. As the landscape evolves, staying informed about CPC trends is essential for effective budget allocation and strategy refinement. By comprehending the dynamics of CPC auctions, you can make informed decisions to optimize your ad campaigns and achieve better results in the ever-evolving world of Amazon advertising.

Last updated on May 24, 2026

What is Amazon’s A10 algorithm?

The A10 algorithm, Amazon's powerful ranking mechanism, is your key to maximizing sales potential on the platform. By strategically understanding and utilizing the A10 algorithm, you can secure higher page placements and, consequently, increased sales. In this guide, we'll unravel the mystery behind the A10 algorithm and provide actionable insights to make it work in your favor. The A10 algorithm lies at the heart of Amazon's product search and recommendation system. It sifts through millions of listings and applies a complex set of criteria to rank products for optimal placement. The principle is simple: the higher your ranking, the more prominent your page position. This correlation directly impacts your sales performance. Cracking the Code to Success: 1. Conversions Lead the Way: A10 responds positively to listings that consistently convert into sales. When your products generate conversions, A10 takes notice and rewards your listing with improved rankings. Focus on delivering high-quality products and optimizing your listing to encourage conversions. 2. Unveiling the Power of Lesser-Known Keywords: A10 pays special attention when your products convert on less competitive keywords. These keywords might not have the highest search volume, but they carry immense potential. By converting on these keywords, you demonstrate your product's relevance and desirability, earning A10's favor. 3. Strategic PPC Bidding: A10's intrigue deepens when it observes a high conversion rate for keywords with low Pay-Per-Click (PPC) bids. This indicates your adeptness at attracting sales without substantial ad spend. In response, A10 initiates a ripple effect: it starts organically elevating your listing's ranking for more popular keywords. Harnessing the A10 algorithm can propel your business into high search volume SERPs without exorbitant PPC bidding. As A10 recognizes your listing's credibility and sales prowess, it gradually introduces your products to broader audiences, amplifying your market reach. In the realm of Amazon, the A10 algorithm holds the key to unlocking sales success. By mastering its intricacies, you position your listings for optimal visibility, gain a competitive edge, and witness substantial growth. Embrace the A10 algorithm as your ally, and watch your Amazon business flourish like never before.

Last updated on May 24, 2026

What is Amazon PPC?

Amazon PPC refers to Amazon's Pay-Per-Click advertising program. This program allows sellers and advertisers on Amazon's platform to create and display ads for their products. Advertisers only pay when a user clicks on their ad, hence the term "Pay-Per-Click." These ads appear on various placements within Amazon's website, including search results, product detail pages, and more. Amazon PPC comes in a few different formats, including: 1. Sponsored Products: These ads appear in search results and on product detail pages. They promote individual products and are usually keyword-targeted. 2. Sponsored Brands: These ads feature a brand logo, a customizable headline, and a selection of products. They often appear at the top of search results and help increase brand visibility. 3. Sponsored Display: These ads are shown on product detail pages, customer reviews, and other placements. They can target specific products or audiences and aim to retarget users who have interacted with similar products. 4. Sponsored Video: These are video ads that appear within search results and on product detail pages. They provide an interactive way to showcase products. Amazon PPC campaigns can be managed through Amazon's Advertising Console, where advertisers set budgets, select keywords or product targeting, and create ad copy. The success of a campaign is typically measured through metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS). With Ad Badger you don't have to be a PPC pro to lower your ACOS and boost revenue with our powerful software and tools for Amazon PPC. We manage, automate, and monitor your campaigns around the clock. For a free demo please check out our link here: Ad Badger Demo And always remember if you have any questions feel free to reach out to us at thebadger@adbadger.com. Happy selling 👋

Last updated on May 24, 2026

Should I Pause My Amazon PPC Campaigns?

We are often asked if specific individuals should pause their Amazon Advertising campaigns, and in this article you will discover why most people consider pausing campaigns, our general Amazon PPC advice on the matter, and our specific response to a common question regarding Ad Badger software and pausing. Most common reason for pausing campaigns: Often people pause campaigns because their cost per click is too high. They think their ad will appear in a stronger position if the campaign is paused. CPC, however, is only one determining factor in whether or not an ad appears in a strong position. Other contributing factors to ad ranking are Click Through Rate, Revenue per Click, Conversion Rate, Product Relevancy, and more. Learn about this concept in our blog post, ""How Does Amazon Rank Ads."" Should I pause my Amazon PPC campaigns? In general, you should not pause your Amazon PPC campaigns, but if you do, it's not the end of the world. You shouldn't pause your campaigns because Amazon prefers keywords and campaigns that run for longer periods of time rather than lesser periods. Longstanding campaigns, anecdotally, perform better and are easier to optimize than brand new campaigns. Will pausing campaigns ""mess up"" the Bids by Badger Algorithm? Ad Badger software is smart enough to recognize when a campaign is paused or enabled. The Bids by Badger algorithm will not be ruined, confused, or inconvenienced by a pause. Questions? If you have further questions regarding Amazon PPC, we recommend crowd-sourcing information in our Facebook group or investing in our Amazon PPC Coaching Program.

Last updated on May 24, 2026