Home PPC Questions What is the difference between negative keywords and negative targeting?

What is the difference between negative keywords and negative targeting?

Last updated on May 24, 2026

Negative keywords and negative targeting in Amazon PPC are both strategies used to optimize your advertising campaigns, and they play distinct roles:

  1. Negative Keywords:

  2. Negative Targeting:

In summary, negative keywords are about filtering out specific search terms, while negative targeting focuses on excluding certain categories or criteria within Amazon's platform.