Go to Ad Manager > All Search Terms. It lists the search terms shoppers typed before clicking your ads, with the spend, sales, clicks and orders for each one, for the date range you pick.
From there you can:
- Filter the table with the funnel icon above it, for example to find search terms with spend and no orders. See How to Create, Apply, and Save Custom Filters.
- Negate a search term or ASIN directly from its row.
Not the same as Search Query Performance. Search Query Performance is a dashboard in Amazon Seller Central (Brands > Brand Analytics), not in Ad Badger. It shows how shoppers searched and bought across a query, organic results included, not just your ads. For your ad performance by search term, use All Search Terms in Ad Badger.
Long date ranges: the All Search Terms table doesn't have the Time Comparison view, and there's no year-to-date search term export. See How do I export long-term search term data?