Home PPC Questions Can you help me decide what time frame is best for an automation that runs once a week?

Can you help me decide what time frame is best for an automation that runs once a week?

Last updated on May 24, 2026

We'll share our experience with you; Generally, we conduct positive keyword research twice a month for each of our products. While running the automation every week isn't necessarily a bad idea, we've observed in many accounts that doing it too frequently might be a bit excessive. It's worth considering finding a balance to avoid potential overkill in optimization.

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