Home PPC Questions I'm currently struggling to establish a specific strategy for calculating minimum bids with bid automation. I find myself somewhat guessing the numbers. For decent keywords, I'm considering using...

I'm currently struggling to establish a specific strategy for calculating minimum bids with bid automation. I find myself somewhat guessing the numbers. For decent keywords, I'm considering using...

Last updated on May 24, 2026

Certainly, your approach of considering CPC and ACOS to set a stop 10-20% below the last 30-day average CPC is a solid foundation. To enhance this strategy:

  1. Extend the Data Window:

  2. Flexibility for Inconsistent Keywords:

  3. Align Maximum Bid with CPC:

  4. Consideration for TOS Placement Adjustments:

By incorporating these considerations into your approach, you can develop a robust strategy for determining minimum bids with bid automation, catering to the diverse landscape of keywords in your advertising campaigns.