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Michael Erickson Facchin
By Michael Erickson Facchin
• 7 articles

Search Term Quick Attack: Bulk Negative Management

The Search Term Quick Attack is a specialized tool designed for rapid-fire account optimization. It allows you to filter through thousands of search terms and take bulk action—specifically, negating unprofitable or irrelevant terms—faster than ever before. Accessing Search Term Quick Attack 1. Navigate to the Targeting tab in the left-hand sidebar. 2. Select Search Term Quick Attack from the dropdown menu. How to Bulk Negate Search Terms The Quick Attack workflow is designed to help you find and block "bleed" in four simple steps: 1. Define Your Search Start by narrowing down exactly what data you want to analyze: - Campaign Type: Choose between Sponsored Products or Sponsored Brands. - Targeting Type: Choose to look for Keyword-generated search terms or Product & Auto Target search terms/ASINs. - Scope: Select specific Ad Groups or scan all of them at once. - Date Range: Choose your lookback window (e.g., the last 14 or 30 days). Click Find Search Terms to generate your list. 2. Filter for Poor Performance Use the filter icon above the data table to isolate terms that are wasting your budget.  Common "Quick Attack" filters include: - Orders Equals 0 AND Spend Greater than $20 - Orders Equals 0 AND Clicks Greater than 10 - ACOS Greater than 100% 3. Take Bulk Action Once you have identified the irrelevant terms: 1. Select Terms: Check the boxes next to the terms you want to block (or use the "Select All" checkbox at the top). 2. Open Action Menu: Click the three-dot menu (vertical ellipsis) at the top of the table. 3. Choose "Block Search Terms": This will open the negation configuration window. 4. Configure Your Block In the Block Search Terms pop-up, you can finalize how the negatives are applied: - Review Your Selection: You can click the expand arrow (small downward chevron) next to the number of selected search terms to see the full list of keywords you are about to block. This is a great final check to ensure you haven't included any terms by mistake. - Match Type: Select Negative Exact, Negative Phrase, or both. - Destination: - Click the yellow Block Search Terms button to finalize. Why Use Search Term Quick Attack? - Speed: Negating 50+ terms one by one in Amazon can take an hour; here, it takes minutes. - Precision: By using the filtering system, you ensure you are only negating terms based on hard performance data. - Control: The ability to see the "Targeting Source" alongside the search term helps you understand exactly which Broad or Phrase keyword is triggering the irrelevant traffic. - Instant Optimization: It is the perfect tool for a "Monday Morning Audit" to quickly clean up spend from the previous week. 💬 Need Help? Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on May 24, 2026

History Log: Tracking Bids and Automations

The History section of Ad Badger is your account’s "black box." It provides a transparent, searchable record of every change made to your bids and every action taken by your automations. Whether you are auditing your performance or troubleshooting a specific campaign, the History log ensures you always know exactly what changed, when, and why. Accessing the History Logs 1. Navigate to the History tab in the left-hand sidebar. 2. Choose between Bid Change History or Automations History based on what you need to review. 3. 1. Bid Change History This section tracks adjustments to your active bids across three different levels: - Keyword Bid Changes: View a chronological list of bid adjustments for all individual keywords. - Target Bid Changes: Monitor bid history for all product targets (ASINs) and categories. - Ad Group Default Bid Changes: Track changes made to the default bid at the ad group level. What you’ll find here: - The specific Change Date and time. - The Old Bid vs. the New Bid. - The Source of the change (e.g., if it was changed manually or by an automation). 2. Automations History This log is essential for monitoring the "Nightly Hunts" and other automated tasks running in the background of your account. - Dayparting History: Review the log of when bids were raised, lowered, or when campaigns were paused/enabled based on your dayparting schedule. - Negative Nightly Hunt History: See a list of exactly which search terms were converted into negative keywords. This is a great place to ensure your "rules for failure" are working as intended. - Positive Nightly Hunt History: Track your keyword harvesting success. This log shows you which high-performing search terms were promoted to new keywords or targets. Why Use the History Logs? - Total Transparency: We believe you should never be in the dark about how your money is being spent. The history log provides full accountability for every automated action. - Troubleshooting Performance Shifts: If you notice a sudden spike or drop in performance, the History log can help you identify if a specific bid change or automation coincided with that shift. - Audit Your Automations: Periodically review your Negative Nightly Hunt History to ensure you aren't accidentally negativing terms you'd rather keep active (and then add those terms to your Never-Negatives list!). - Verify Dayparting: Confirm that your bids are correctly resetting after a scheduled event ends. 💬 Need Help? Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on May 24, 2026

Is there a way to optimize for sales within an ACOS range? Or does Bids By Badger do this automatically?

Understanding how BBB optimizes for sales within a specified ACOS (Advertising Cost of Sale) range is crucial for effective campaign management. Here's a breakdown of how BBB handles target ACOS and strives to maximize orders and clicks. BBB aligns with your set target ACOS, aiming to acquire as much traffic and as many orders as possible within that specified range. If you establish a target ACOS of 40%, for instance, the tool actively works to attain traffic and generate orders while adhering to the 40% ACOS parameter. Unlike imposing rigid constraints, BBB empowers users to make decisions about the target ACOS based on their specific goals. The tool does not override user preferences by suggesting alternative ACOS percentages; instead, it respects your set target and strives to achieve optimal results within that framework. BBB primary objective is to maximize both traffic and orders. If it perceives a shortage of data or traffic, the tool dynamically adjusts to increase visibility and garner more data, ensuring a balanced approach to achieve your desired outcomes. In conclusion, BBB puts you in control of your advertising strategy, actively pursuing the set target ACOS while striving to maximize traffic and orders. If you need guidance on setting a target ACOS or further customization, feel free to explore those aspects for a tailored advertising approach.

Last updated on May 24, 2026

Dayparting: Master Your Timed Bidding Strategy

Dayparting is a powerful strategy that allows you to optimize your Amazon PPC campaigns based on specific times of the day or days of the week. By aligning your bids with the moments your target audience is most active or likely to convert, you can maximize your ROI and reduce wasted spend during "dead" hours. ⚠️ Important Rules & Considerations Before setting up your first automation, please review these critical guidelines: - Bid Change Location: We strongly recommend making bid changes inside Ad Badger rather than Amazon Seller Central. Because Ad Badger syncs data once daily, changing a bid in Amazon without a manual sync may cause Dayparting to run on an outdated bid. - Bid Optimization Conflict: Enabling Dayparting on a campaign will automatically disable "Bids by Badger" Bid Optimization for that specific campaign. - Marketplace-Based Schedule: All schedule timings align with the marketplace’s local timezone (e.g., a US marketplace campaign follows US time). - Campaign Limits: You can daypart up to 1,000 campaigns at this time. If you need to exceed this limit, please contact our support team. - No Bulk Campaigns: Bulk campaigns are currently not supported for this feature. Accessing Dayparting 1. Navigate to the Automations tab in the left-hand sidebar. 2. Under the Dayparting section, select New Automation. How to Create Your Dayparting Automation The setup process is broken down into three easy steps: Step 1: Configure 1. Select Campaign(s): Choose the campaigns you wish to automate. 2. Name Your Automation: Give it a clear name (e.g., "Weekday Morning Boost"). 3. Set Change Limits: Define your Min Bid and Max Bid. This acts as a safety net; Ad Badger will never push your bids outside of these boundaries. 4. Click Continue to Schedule. Step 2: Schedule (Defining Your Events) In this section, you create "Events" to tell Ad Badger exactly how to change your bids. 1. Choose Your Change Type: - Bid Amount Up/Down: Change the bid by a specific dollar amount (e.g., +$0.50). - Bid Percent Up/Down: Change the bid by a percentage (e.g., -20%). - Enable/Pause Campaign: Fully toggle the campaign on or off during specific times. 2. Select Your Frequency: - SPECIFIC: Applies to a continuous block of time (e.g., Monday 8:00 PM to Tuesday 3:00 AM). - RECURRING: Applies to selected days individually (e.g., 7:00 AM – 10:00 AM every Monday & Wednesday). You can use quick-select buttons for Daily, Weekdays, or Weekends. 🌙 **NEW: Midnight Mastery (Overnight Dayparting)**Recurring events now fully support the midnight threshold! Previously, a recurring overnight strategy required two separate events per day. Now, you can create a single recurring event that seamlessly spans across midnight (e.g., Daily, 10:00 PM to 2:00 AM). Ad Badger will automatically handle the transition into the next morning for all selected days. **3. Add Event:**Once your time and bid changes are set, click the yellow Add Event button. You can add multiple events to a single automation to create a complex 24-hour bidding strategy. Step 3: Finish Review your scheduled events in the summary table on the right. Once satisfied, click Create Automation to go live. Why Use Dayparting? - Bid Control: Automatically raise bids during high-conversion hours and lower them when traffic is less likely to buy. - Set and Forget: Events repeat weekly based on your chosen schedule—no manual adjustments needed. - Automatic Reset: Bids revert to their original value once a scheduled event ends—no "cleanup" rules required. 💬 Need Help? Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on Jun 01, 2026