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Dashboard Suite

Michael Erickson Facchin
By Michael Erickson Facchin
• 9 articles

Total ACOS (TACoS) Tracker

The Total ACOS (TACoS) Tracker is one of the most important tools for understanding the true impact of your advertising on your overall business. While standard ACOS only looks at ad spend vs. ad sales, Total ACOS measures your ad spend against your total revenue (organic + paid). This allows you to see how your advertising is driving the "flywheel effect" and influencing your long-term organic growth. ⚠️ Integration & Access Notes Before using this dashboard, please keep the following requirements in mind: - Selling Partner Token: To access these analytics, sellers must have their Selling Partner Token connected. If you encounter an error message, please double-check that your token is correctly linked in your account settings. - Vendor Accounts: If you are an Amazon Vendor, you may encounter a "Product Performance Unavailable" error message. This dashboard is currently tailored specifically for Sellers. - Favorite Your Products: Navigate to the Product Ad Data tab and click the ⭐ icon next to the products you want to track. The TACoS dashboard will only display products marked as Favorites. Accessing the Total ACOS Dashboard 1. Navigate to the Analytics tab in the left-hand sidebar. 2. Select Total ACOS from the dropdown menu. Key Metrics & Definitions The Total ACOS table provides a SKU-level breakdown of how your ads interact with your organic sales: | Metric | Description | | Total ACOS | Your Ad Spend divided by your Total Sales. This is the "True ACOS" of your business. | | Approx. Organic | An estimate of your sales generated without a direct ad click (Total Sales - Ad Sales). | | Same SKU Ad Sales | Sales where the customer clicked an ad for this specific SKU and bought it. | | Other SKU Ad Sales | Sales where a customer clicked an ad for this SKU but ended up purchasing a different SKU in your catalog (Halo Effect). | | ACOS | Your standard advertising cost of sale (Ad Spend / Ad Sales). | ⚠️ Important Note on Data Sources: > This table specifically aggregates product ad data from Sponsored Products and Sponsored Display alongside your total sales data. Why Monitor Total ACOS? Monitoring TACoS at the product level helps you identify specific growth or decline phases for every SKU in your catalog: 1. Identifying the Flywheel Effect If your Total ACOS is decreasing while your Total Sales are increasing, your advertising is successfully driving organic rank. Your products are becoming more "efficient" and less dependent on paid traffic. 2. Spotting "Ad Dependency" If your ACOS looks good but your Total ACOS is rising, it often means your organic sales are shrinking. This indicates that you are paying for sales you used to get for free, and it may be time to investigate your organic keyword rankings. 3. Profitable Opportunity Identification - Low Total ACOS: These products are highly profitable and have strong organic traction. You may have room to increase your ad bids to capture even more market share without hurting your overall margins. - High Total ACOS: These products are heavily reliant on ads. You should consider optimizing your bids or improving the product listing to increase organic conversion. Customizing Your View Search and Filter Use the Search Bar or Filters at the top left of the table to find specific SKUs, Brands, or Categories. Global Date Range Adjust the date range in the top right corner. Pro Tip: Look at Total ACOS over longer periods (30+ days) to account for the time it takes for advertising to impact organic ranking. 💬 Need Help? Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on May 24, 2026

Keyword Rank Tracking

Keyword Rank Tracking is a powerful new feature that allows you to monitor how your keywords are performing in Amazon search results. By keeping an eye on keyword ranking trends, you can identify new optimization opportunities and measure the impact of your advertising and SEO efforts. We’re thrilled to introduce Rank Tracking, currently in Beta! Your feedback during this phase is invaluable as we continue improving the feature. You can always leave feedback in our Roadmap: https://www.adbadger.com/roadmap/ Important Notes Before You Get Started Tracking Limit (Beta) While in Beta, you can track up to 50**** keywords at a time.  Daily Ranking Updates Rank Tracking records your keyword positions once every 24 hours. You can view up to 30 days of ranking history for each keyword. Keyword-Product Connection Each keyword must be paired with a specific ASIN and Amazon marketplace domain (e.g., United States, United Kingdom). ‘NF’ (Not Found) If you see NF in the table, it means your product didn’t appear in Amazon’s search results for that keyword on that date. 🧭 So, How Can I Use the Tool? Here’s a simple step-by-step guide to help you make the most of the Rank Tracking feature. Accessing Rank Tracking Go to your Dashboard and click Analytics in the left-hand menu. Under Analytics, select Rank Tracking → Rank Tracking Results. This opens the Rank Tracking page, where you can start adding keywords to monitor their ranking performance. The Rank Tracking screen combines data from all marketplaces linked to your account, allowing you to view and manage your tracked keywords in one place. Adding Keywords to Track - Click the **M****anage Keyword Tracking **button in the upper-right corner of the Rank Tracking screen. In the Manage Tracked Keywords window, you can: Enable/Disable keyword tracking using the toggle switch. Delete keywords by clicking the 🗑️ icon. Add new tracked keywords anytime by clicking Add Tracked Keyword. Adding Tracked Keywords: Step-by-Step Step 1: Select Products (Bulk Power) In the Products tab, define which items you want to monitor. - All Products: Select your entire catalog with one click. - Manual Entry: Paste specific ASINs and click + Add ASIN. You can add multiple ASINs here to create combinations in bulk. - Domain: Confirm your target Amazon marketplace from the dropdown. - Click "Next** Keywords"** to begin tracking. Step 2: Select Keywords (Smart Suggestions) The Keywords tab now helps you identify your most important targets: - Smart Suggestions: Review the list of terms where you are already winning clicks and impressions in your ad campaigns. Select the most relevant ones to start tracking their organic rank. - Manual Entry: You can still add your own custom list of keywords by typing them into the text box at the bottom. - Click "Next** Review"**  Step 3: Review Your Plan The new Review screen acts as your final checkpoint: - Audit Your List: See a clear breakdown of the Products and Keywords you've selected. - Check Your Capacity: View a real-time counter showing your New combinations, Current active keywords, and your Total limit (e.g., 3/50). - Finalize: Once everything looks correct, click Submit Keywords. Managing Existing Keywords Once your keywords are added, you can manage them from the main Rank Tracking table. Use this data to: - Identify Ranking Gaps: Spot keywords where you have high ad sales but low organic rank—these are your best opportunities for SEO optimization. - Monitor Trends: Watch how your organic position changes over time as you adjust your PPC strategy. - Optimize Your Slots: Use the limit tracker to swap out keywords that have reached #1 for new "Smart Suggestions" discovered by the tool. Understanding the Rank Tracking Table The table displays: Tracked: Shows whether keyword tracking is active (toggle ON/OFF). Image: Product image for easy identification. Product / ASIN: The product you’re tracking. Domain Flag: Indicates the marketplace (🇺🇸, 🇬🇧, etc.). Keyword: The term being tracked. Daily Rankings: Keyword rank positions over the past 30 days. NF = Not Found in search results for that day. Use this data to measure progress, detect drops in visibility, and refine your PPC or listing optimization strategy. Using Rank Tracking Data Check rankings weekly to monitor performance. Identify rising or falling keywords and adjust ad targeting or listings accordingly. Combine with Ad Manager data to see which keywords convert best. Focus on top-performing keywords for improved visibility and ROI. Rank Tracking for Amazon PPC Rank Tracking empowers sellers to take control of their keyword strategy, providing clear visibility into search performance trends. By understanding and adapting to changes in keyword rankings, you can strengthen your advertising strategy, enhance product discoverability, and improve long-term results. We’d love to hear your feedback — your insights help us make Rank Tracking even better! We hope this detailed guide helps you make the most of our new Rank Tracking feature. Monitoring your keyword performance regularly will give you valuable insights into your product visibility and advertising effectiveness. 💬 Need Help? Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on May 24, 2026

What’s my Non-Converting Spend & How Can I Optimize It?

Non-converting spend represents the ad budget spent on clicks that did not result in sales. This happens when search terms are ineffective and don’t directly translate to sales. This metric is crucial for understanding the efficiency of your Amazon PPC campaigns.  Ad Badger’s unique tool, the Non-Converting Spend Dashboard, clearly highlights what you need to know so you can take the precise action you need to optimize your Amazon Advertising strategy. Key Metrics to Monitor Graph Insights - Orange bar: Represents non-converting spend - Blue line: Shows Advertising Cost of Sales (ACOS) Optimal Performance Indicators - Short orange bars - A blue line closer to 0% than any other number  - Minimal vertical growth in either metric Detailed Analysis in the Table View The “Without Orders %” column provides critical insights: - Higher numbers indicate potential issues with: - Lower numbers indicate healthy campaigns! Pro Tip: This table always displays the latest 12 months. Export table data regularly to preserve all of your historical data. Recommended Next Steps Optimize Your Campaigns With Additional Tools Take control of your Non-Converting Spend by leveraging these integrated tools. Each feature is designed to help you: - Reduce unnecessary ad spend - Improve campaign targeting - Increase overall advertising ROI Recommended Tools We recommend beginning with the Poor Performers Tool and then taking it to the next level by automating your needs with the Negative Keyword Nightly Hunt. 1. Poor Performers Tool 2. Negative Keyword Nightly Hunt If you have further questions or require additional assistance, don't hesitate to reach out to our PPC team. We're here to help you make the most of your campaigns!

Last updated on May 24, 2026

Ad Badger Sync Dashboard: How to Sync Your Data

Ad Badger ensures your Amazon campaigns are running optimally by syncing accurate and up-to-date data. Whether you need daily updates or immediate adjustments, this guide will explain everything you need to know about automatic and manual syncing, troubleshooting sync issues, and using the Sync Dashboard effectively. 1. Introduction to Data Syncing Ad Badger integrates with Amazon to provide the most reliable data for managing and optimizing your campaigns. Our syncing system covers: - Daily updates for recent campaign activity - Historical data for deeper insights - Manual sync options for urgent or exceptional needs 2. Automatic Syncs on Ad Badger Ad Badger automatically syncs data with Amazon through several processes: a. Initial Sync - When you first sign up, Ad Badger retrieves the maximum data allowed by Amazon: 90 days for Sponsored Products and 60 days for Sponsored Brands and Sponsored Display b. Daily Sync - Every day, we extract another day's worth of data, with the exception of the previous 48 hours. Note: The previous 48 hours' worth of data is unreliable, both from the API and Amazon itself. It's important to be aware of this 48-hour delay and to never make any optimization decisions based on this data. - The Ad Badger team discusses the data delay in this podcast episode During the daily sync, Ad Badger also pulls in any new campaigns, ad groups, keywords, etc. that you created over the previous 48 hours, but it will not have any report data just yet. c. Attribution Sync - Amazon has potentially a 30-day delay in reporting its revenue to ads. An attribution sync is when a user clicks on an ad on the 1st of the month but it doesn't convert until the 10th of the month.  Ad Badger extracts older historic data to account for this attribution lag to ensure we always make the smartest decisions for your campaigns. - Attribution syncs happen automatically and periodically throughout the month d. Epic 360-Day Data View - In Amazon, much of your data is limited to viewing 60 days at a time, such as a search term report in Amazon. In Ad Badger, we offer an Epic 360 Day Data view so you can make decisions based on aggregate data. - Coming soon: We're working on building even longer time frames for premium plans 3. Manual Syncing Manual syncing allows you to update your data instantly for specific use cases, such as: - Extracting the last 48 hours of data (e.g., for Prime Day analysis) - Adding new campaigns for immediate optimization - Resolving data discrepancies between Ad Badger and Amazon How to Perform a Manual Sync 1. Access the Sync Dashboard: 2. Choose Your Sync Option: 3. Track Progress: Note: Manual syncs can only be performed once per marketplace every 12 hours 3. Troubleshooting Common Sync Issues a. Incomplete Sync Messages If you see an "Incomplete Sync" message: 1. Access the Sync Dashboard 2. Perform a manual sync for the affected marketplace Reminder: Sync completion times vary and Amazon data has a natural delay of 15 hours b. Data Discrepancies If your Ad Badger data differs from Amazon’s: - Run a Manual Sync to refresh reports - Contact Ad Badger support if the issue persists 4. FAQs Why doesn’t Ad Badger pull data from the last 48 hours? Amazon’s API makes data from the previous 48 hours unreliable. Ad Badger prioritizes accuracy by syncing data after this delay. How often can I perform a manual sync? Manual syncs are allowed once every 12 hours per marketplace What is the Epic 360-Day Data View? It’s a unique feature offering six months of aggregated data to make more informed decisions, surpassing Amazon's 60-day limit Ad Badger’s robust syncing capabilities, including automatic and manual syncs, ensure your campaigns run with the most accurate and up-to-date data. Whether you’re troubleshooting, preparing for major events, or optimizing campaigns, Ad Badger has the tools to keep you ahead. Questions? If you have any additional questions, contact us at support@adbadger.com.

Last updated on May 24, 2026

Bid Health Report Card

Within the Dashboard under the Bidding Trends section, specifically in the Report Card tab, you'll come across our Bid Health Report Card feature. The initial focal point on your Bidding Report Card is a comprehensive grade. This overarching grade is derived from a weighted average encompassing various categories. These categories are designed to evaluate factors that play a role in determining the feasibility of achieving your Target ACOS. What makes the Bid Health Report Card particularly valuable is its capacity to provide actionable insights. The Bid Health report card meticulously evaluates six distinct metrics, assigning a final health score. Each metric serves as a valuable indicator of your campaign's health, influencing your ability to achieve the desired Target ACOS. The Badger, our intelligent system, offers tailored suggestions for actions to undertake within your marketplace, leveraging the specifics of each individual score. This feature not only provides an overall assessment but also empowers you with actionable recommendations, contributing to a more informed and effective bidding strategy. The first metric delves into the average ad group size, aligning with Amazon's best practice recommendation of maintaining 35 or fewer keywords per ad group. This guideline is designed to bring companies closer to their target ACOS. Although having more keywords is possible, it often leads to challenges like keyword starvation. Notably, a large ad group tends to be correlated with a poorer ACOS, emphasizing the significance of ad group size in campaign performance. The acos power ratio, our second metric, gauges the aggressiveness of your testing strategy. It calculates the ratio of the overall account ACOS to the ACOS of search terms with at least one order. For instance, if your account ACOS is 50% but the ACOS for orders with all searches is only 10%, resulting in a ratio of 5, it indicates an overly aggressive approach. A higher ratio prompts a reevaluation of keywords, potentially necessitating the addition of negatives or pausing certain keywords. This ratio might be elevated in scenarios with extensive broad or automatic targeting paired with numerous exact match or ASIN targeting. Proceeding to the next two metrics, we assess low-converting keywords and targets, considering both the quantity and spending associated with them. This insight helps identify items or keywords with lower conversion rates, serving as a warning against excessive spending on less fruitful endeavors. Simultaneously, the metrics reveal strong converters, enabling you to allocate resources more effectively. The last two metrics, weak spend and strong spend, provide insights into the effectiveness of your spending strategy, indicating areas where adjustments may be beneficial for optimizing returns. By consolidating these metrics, the Bid Health report card generates personalized recommendations. These insights, coupled with the capabilities of the Poor Performers tool, empower you to strategically pause underperforming elements and refine your entire account for enhanced performance. Common Questions: 1. The bid health report card is refreshed daily 2. The bid health report card uses data on low converting spend from the past 7 days For a more in-depth exploration and practical examples, we invite you to watch our informative video: 

Last updated on May 24, 2026

How to use Bidding Trends dashboard?

The Bids by Badger Dashboard! Ad Badger's new Bidding Dashboard includes a wealth of information all related to your marketplace's account health. This new dashboard is divided into two sections to increase maximum efficiency: Bidding Performance and a Bid Health Report Card. In this article, we'll look at each section of the dashboard and explore what makes it so powerful. Scroll to the bottom for a video walkthrough from Ad Badger Founder, Michael Erickson Facchin. The Bidding Performance Tab Bids Optimized These first three numbers are the total number of bids that were optimized in your marketplace within the last 24 hours. Specifically: 1. Overall Total Number of Bids Optimized 2. Total Number of Bids That Increased 3. Total Number of Bids That Decreased A screenshot of the Bids Optimized section of the Ad Badger Bids by Badger Dashboard. Coming Soon: Our team is hard at work on a detailed form of Bid Change History. Once this feature is up and running, you will be able to view a detailed list of exactly which bids were changed. Keyword and Target Improvements The next set of metrics in the Performance Tab is a quick view of your Keyword and Target Improvements within the last 30 days. Specifically: 1. Keywords and Targets with an ACOS Improvement 2. Keywords and Targets with More Sales 3. Keywords and Targets with More Clicks Screenshot of the Keyword/Targets Improvements in Ad Badger Bids by Badger Dashboard. Ad Badger Pro Tip: The first five (5) keywords and/ or targets of these totals are what you will view in the Top 5 Most Improved table below. Top 5 Most Improved This table shows you a detailed list of the top five most improved keywords and/ or targets split up by improvements in ACOS, sales, and number of clicks. Screenshot of Top 5 Most Improved table from Ad Badger Bids by Badger Dashboard. You can view each category by selecting the tabs labeled By ACOS, By Sales, and By Clicks at the top of the table. Ad Badger Pro Tip: If you would like to view even more details about a particular keyword or target, click on the "View" icon in the Actions column. This will direct you to view that keyword within Bids by Badger, where you can then see all of its additional metrics. Poor Performers This table shows you a detailed list of your marketplace's poorest performing keywords and/ or targets. These poor performers are listed using the past 30 days of data. These include all keywords and targets which have spend, no orders, are enabled and CURRENTLY delivering. Note: To get the latest delivering status perform a campaign sync and then return the the poor performers dashboard. We recommend that you consider pausing the keywords and/ or targets in this list to improve your overall bidding health. If you see a keyword and/ or target in this list that you would like to pause, you can do so right from this table with the Active Column toggle. A screenshot of the Poor Performers table in the Ad Badger Bids by Badger Dashboard. Ad Badger Pro Tip: If you would like to view even more details about a particular keyword or target before pausing it, click on the "View" icon in the Actions column. This will direct you to view that keyword within Bids by Badger, where you can then see all of its additional metrics. You do not even have to go back to the Dashboard-- you can pause the keyword (and any additional poor-performing keywords in the same campaign/ad group) right from this screen! The Bid Health Report Card Tab Bid Health Index The first thing you see on your Bidding Report Card is a grade. This overall grade comes from a weighted average of each of the other categories. These categories measure factors that influence how easy or difficult it will be to achieve your Target ACOS. The best part about the Bid Health Report Card is that The Badger will give you suggestions for actions to take within your marketplace based on each individual score. Average Ad Group Size This number simply shows you the average number of keywords and/ or targets per ad group in your marketplace. Ad Badger generally sees the best results from ad groups that have less than 35 keywords. If you have, on average, more than 35 keywords in your ad groups, we recommend either creating new ad groups or using the Poor Performers table on the Performance Tab to pause weak keywords. ACOS Power Ratio The ACOS Power Ratio is a new Ad Badger metric. This is the ratio of your overall marketplace ACOS compared to the ACOS of search terms with at least one order. A higher number means that your marketplace has too much broad, phrase, and/or automatic targeting. Check out the exact ratio scale below: | Score | What It Means | | 1.0 - 1.5 | The marketplace is too conservative with a Power Ratio of under 1.5. Most likely, this could indicate an over-reliance on branded searches and not enough testing to find new keywords. Use the positive keyword tool to identify new growth opportunities. Try to test a small amount of broad & phrase keywords. | | 1.5 - 2.0 | **This is the ACOS Power Golden Ratio! **Congratulations, the PPC Ratio is exactly where it should be, between 1.5 and 2.0. You have a healthy combination of consistent winning searches that will bring in sales and a good ratio of experimental searches that are being tested to identify growth opportunities. | | 2.0 - 2.5 | The marketplace may be too aggressive with a ratio between 2.0-2.5. There are too many searches getting clicks that are not driving conversions. This is likely due to excessive use of "Research" targeting, like automatic targeting, broad, phrase, or categories. Use the Search Term Quick Attack to reduce your testing or pause keywords. | | 2.5 or higher | The marketplace is very aggressive with too many clicks coming from searches that never converted. Your ACOS could quickly be improved by using the Poor Performers tool in the Bidding Dashboard to pause keywords and using the negative keyword tool. | Low Converting Keywords and Targets This is the percentage of low data confidence keywords and/ or targets within your marketplace. These low confidence keywords and/ or targets typically have only one or fewer orders per month. The ideal range to stay within for this metric is less than 20%. If you have a high percentage of these keywords and/or targets, then consider using the Poor Performers table in the Performance tab to improve your ACOS. High Converting Keywords and Targets This is the percentage of high data confidence keywords and/ or targets within your marketplace. These high confidence keywords and/ or targets typically generate several orders per month. The ideal range to stay within for this metric is over 40%. If you have a low percentage of these keywords and/ or targets, then be sure to monitor the Poor Performers table in the Performance tab when you are testing new keywords in your marketplace. This will help you be sure that you are catching the weakest keywords and maintaining control of your ACOS. Low-Efficiency Spending This is the percentage of your ad spend that is going towards low data confidence keywords and/ or targets. The ideal range to stay within for this metric is under 20%. If you have a high percentage of this ad spend, then consider using the Poor Performers table in the Performance tab to improve your ACOS. High-Efficiency Spending This is the percentage of your ad spend that is going towards high data confidence keywords and/ or targets. The ideal range to stay within for this metric is over 40%. If you have a low percentage of this ad spend, then consider using the Poor Performers table in the Performance tab to improve your ACOS. This way you can be sure that you are spending your hard-earned money on your best and most reliable keywords and/or targets. Hear It from Mike Himself Check out the video below for a full and in-depth walkthrough of the Bids by Badger Dashboard and the power that it gives our users. Questions? Now that you know everything there is to know about the Bids by Badger Dashboard, get out there and start optimizing!

Last updated on May 24, 2026

What Does "1D, 7D, 30D" Mean in Amazon PPC or Ad Badger Reports?

What does 1D, 7D, and 30D mean? 1D, 7D, and 30D are all different ways of attributing and connecting clicks and conversions in Amazon Advertising. - 1d is an event that happens within 1 day of the click. - If someone clicks on Monday at 7am and converts at 7pm, that’s a 1d conversion. - 7d is an event that happens within 7 days of the click. - If someone clicks on Monday at 7am, any conversion that happens within 7 days show up here. - 30d is an event that happens within 30 days of the click. - If someone clicks on Monday the 1st of the month, they have a full 30 days to convert and it shows up here. Why use 1D, 7D, 30D for decision-making? 1D, 7D, and 30D time increments allow for breaking down data differently. For example, perhaps there is a product with low 1D conversions that you might shut off, but seeing that it has high 30D conversions illuminates that that product has a different shopping style. If purchasing your product requires customers to take time for comparison shopping, then relying on 30D data illuminates how much time it may take for shoppers to convert and order from you. Seeing all the conversions that happen within 30 days of a click is powerful. It prevents short-sighted decisions and lets you see how effective your ads are at getting conversions over different timeframes. Does Ad Badger recommend 1D, 7D, or 30D for data-collecting? In general, we suggest that you use 30D data. It ensures you’re looking at the longest attribution window and looking at as many conversions attributable to ads as possible. Are the 1D, 7D, 30D options available in Amazon? The 1D, 7D, and 30D data options are available in Amazon. We get all our data directly from Amazon to list your revenues and ad data. Their API has different data availability than Seller Central Campaign Manager, but it’s very close. Fun fact: Inside your Amazon Account, there are different metrics in your downloaded report from Amazon than in the campaign manager or your business reports. It’s always close but it's not exactly the same. Questions?  If you have any additional questions, contact us at thebadger@adbadger.com or ppc@adbadger.com. 

Last updated on May 24, 2026

What is Ad Badger's Advertising Trends Report?

Ad Badger's Advertising Trends Report includes an abundance of information relating to your marketplace's advertising metrics. Use this report to view data with time-over-time comparisons. This report is divided into two tabs to increase maximum efficiency: - the Snapshot - the Breakdown. In this article, we'll look at each section of the report and explore why it is so awesome at helping you break down changes in your Amazon PPC performance. The Snapshot Tab Time Comparison Table This pivot table displays the metrics for your Marketplace summarized by a period of time. There are four columns in this table, specifically: 1. Selected Time Period 2. Comparison Time Period 3. Difference (or delta ∆) 4. Percent (%) Change You can always change the selected time period or the comparison period using the controls located at the top right of the table. Coming Soon: A customizable comparison period. When ready, this will essentially be a form of two date pickers. This will allow you to view any two specific periods of time. Metric Trend Charts Underneath the time comparison table, view a small chart for each of your metrics. These charts shift with the Selected Time Frame from above. The dashed line shows your comparison data versus your Selected Time Frame. We just enjoy giving you a beautiful way to view each individual metric's trend. Coming Soon: The ability to view the Comparison Time Frame data within these charts along with the originally selected time frame's data The Breakdown Tab Breakdown Table In the Breakdown Table, you can view your marketplace's metric data time-over-time. Currently, there are two options for viewing your data: 1. By Month 2. By Week Note: Adjusting the time-over-time selection will affect the above chart as well. Breakdown Column Chart The data in this chart matches the data appearing in the Breakdown Table. This provides easy visualization for how your metrics are trending in comparison to each other. You can adjust which metrics are showing in the chart by using the metric selector located in the top left of the chart. **Ad Badger Pro-Tip: **If you do not care for this chart, you can hide it using the 'eye' icon located in the top left. **Another Ad Badger Pro-Tip: **To filter the data in either tab even further, use the adjusted SuperSearch tool to select a specific portfolio or ad campaign that you wish to view. Questions? If you have any additional questions, contact us at thebadger@ adbadger.com.

Last updated on May 24, 2026