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Targeting Tool Suite

Michael Erickson Facchin
By Michael Erickson Facchin
• 26 articles

Never Negatives: Protect Your Essential Keywords

The Never-Negatives tool acts as a "safety vault" for your most important keywords. It ensures that specific terms are never added as negative keywords by your Negative Nightly Hunt automations, even if those terms temporarily meet the criteria of your rules (such as a sudden spike in ACOS). Accessing Never-Negatives 1. Navigate to the Automations tab in the left-hand sidebar. 2. Select Never-Negatives from the dropdown menu. Creating a Never-Negative Rule To protect a keyword, click the green + Create Never-Negative button in the top right corner. You will need to configure the following: 1. Keyword Text Enter the specific word or phrase you want to protect from being automated into a negative. 2. Match Type Choose the match type for your protection rule: - Negative Exact: Protects that specific phrase only. - Negative Phrase: Protects that phrase and any search terms containing that phrase. 3. Block Level (Where should this apply?) You can control the scope of your protection at three different levels: - Apply to all Campaigns (Marketplace Level): This protects the keyword across your entire account. It will never be negatived anywhere. - Apply to one Campaign: Restricts protection to a single, specific campaign. You will be prompted to choose the campaign from a dropdown menu. - Apply to one Ad Group: The most granular level. This protects the keyword only within a specific ad group of a specific campaign. Managing Your List The Never-Negatives dashboard provides a clear overview of your protected terms: - View Active Protections: See which keywords are currently exempt from automations, their match types, and their block levels. - Filter & Search: Use the search bar to quickly find a specific protected term. - Remove Protection: If you no longer need to protect a term, click the Trash Can icon under the "Actions" column to delete the rule. Why Use Never-Negatives? - **Protect Specific Keywords: **This tool serves as a permanent override for your automation. It guarantees that even if a critical term experiences a temporary performance dip (like a sudden spike in ACOS), the Negative Nightly Hunt will be blocked from adding it as a negative. - Preserve Brand Terms: Ensure your brand name or flagship product names are never accidentally removed by automation. - Defend "Halo" Keywords: Some keywords might have a high ACOS but drive significant organic sales or brand awareness. Never-Negatives keeps these active. - Seasonal Grace Periods: If a top-performing keyword has a rough week due to seasonality, you can protect it to prevent the Negative Nightly Hunt from cutting it while you wait for performance to normalize. - Peace of Mind: Scale your automations aggressively knowing that your "must-have" traffic is permanently safe. Pro Tip: Before setting up a broad Negative Nightly Hunt, spend a few minutes adding your core brand terms to the Never-Negatives list at the "All Campaigns" level. It’s the best way to "set and forget" your automations with total confidence. 💬 Need Help? Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on May 24, 2026

N-Gram Explorer: Tool Overview & Navigation

The N-Gram Explorer is a powerful analytical tool that breaks down your search term data into individual words and short phrases. While a standard search term report shows you the full string a customer typed, N-gram analysis helps you identify the underlying building blocks—the specific words that drive your performance across hundreds of different search terms. Accessing the N-Gram Explorer 1. Navigate to the Targeting tab in the left-hand sidebar. 2. Select N-Gram Explorer from the dropdown menu. What is an N-Gram? An "N-gram" is a contiguous sequence of n items from a given sample of text. In the context of Amazon advertising, it refers to the number of words in a phrase: - 1-Gram: Single words (e.g., "bike," "stand," "repair"). - 2-Grams: Two-word combinations (e.g., "bike stand"). - 3-Grams: Three-word combinations (e.g., "mountain bike stand"). The Explorer allows you to toggle between these views (1-Grams through 5-Grams) using the tabs at the top of the table. Key Features & Insights The N-Gram Explorer aggregates data (Impressions, Clicks, Spend, Sales, ACOS, etc.) for every instance a specific word or phrase appears in your search term reports. 1. Identify High-Value Phrases Use the explorer to find sequences of words that consistently drive high ROAS or low ACOS. If the 2-gram "repair stand" has a significantly higher Conversion Rate (CVR) than the 1-gram "stand," you know that "repair" is a critical qualifying word for your intent-based targeting. 2. Negative Keyword Identification N-gram analysis is the fastest way to spot "profit bleed." By looking at 1-grams with high spend but zero orders, you can identify irrelevant words that should be added as Negative Phrase matches across your account to prevent wasted spend on hundreds of related search terms. 3. Campaign & Listing Optimization - Refine Ad Copy: Incorporate high-performing N-grams into your headlines and bullet points to better align with customer intent. - SEO Boost: Use the most relevant N-grams to optimize your product titles and backend search terms, improving your organic visibility. How to Analyze the Data | Metric | How to Use It | | Impressions | Shows the overall "reach" of a specific word or phrase. | | RPC (Revenue Per Click) | Helps you understand the true value of a word; higher RPC indicates a high-intent term. | | CVR (Conversion Rate) | Identifies which N-grams are most effective at turning "shoppers" into "buyers." | | ACOS | View the profitability of specific word patterns rather than just individual keywords. | Strategic Applications - Keyword Discovery: Find common sequences customers use to describe your products that you might have missed in your initial keyword research. - Refine Broad Match: If a Broad match keyword is performing poorly, use the N-Gram Explorer to see which specific word within that Broad match is causing the low ROAS, then negative that specific word. - Scale Winners: Identify 2-gram or 3-gram combinations that are "hidden gems" and promote them to dedicated Exact match keywords in your performance campaigns. Pro Tip: Start with 1-Grams to identify broad, non-converting words that should be added as negatives. Then, move to 2-Grams and 3-Grams to uncover highly specific, high-performing phrases to double down on for your targeted campaigns. 💬 Need Help? Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on May 24, 2026

What is N-Gram Analysis?

N-gram analysis can be a valuable tool for understanding the keywords and phrases that are most relevant and effective for optimizing product listings and ad campaigns. Here's how it applies: 1. Keyword Analysis: N-gram analysis can help identify common phrases or sequences of words that customers use when searching for products on Amazon. By analyzing search query data and customer reviews, advertisers can extract frequently occurring N-grams to gain insights into the language customers use to describe products. 2. Campaign Optimization: Advertisers can use N-gram analysis to optimize their Amazon Advertising campaigns by identifying high-performing N-grams that drive clicks and conversions. By analyzing which N-grams are associated with successful ad placements and conversions, advertisers can adjust their keyword targeting and ad copy to better align with customer intent. 3. Negative Keyword Identification: N-gram analysis can also help identify irrelevant or low-converting search terms that should be added as negative keywords to ad campaigns. By analyzing N-grams associated with low conversion rates or high advertising costs, advertisers can refine their targeting and improve campaign efficiency. 4. Product Listing Optimization: N-gram analysis can inform the optimization of product titles, bullet points, and descriptions to better match customer search queries and improve visibility in Amazon search results. By incorporating high-value N-grams into product listings, advertisers can improve relevancy and increase the likelihood of appearing in relevant search results. Overall, N-gram analysis in the context of Amazon advertising enables advertisers to gain valuable insights into customer behavior, optimize keyword targeting and ad copy, and improve the effectiveness of their advertising campaigns on the platform.

Last updated on May 24, 2026

Hourly Data in the Product Performance Dashboard

The Hourly Data Dashboard provides a high-resolution view of when your customers are most active. By visualizing performance by both the hour of the day and the day of the week, you can make informed decisions about Dayparting—adjusting your bids to be more aggressive during "peak" periods and pulling back when activity is low. ⚠️ Integration & Access Notes Before using this dashboard, please keep the following requirements in mind: - Selling Partner Token: To access these analytics, sellers must have their Selling Partner Token connected. If you encounter an error message, please double-check that your token is correctly linked in your account settings. - Vendor Accounts: If you are an Amazon Vendor, you may encounter a "Product Performance Unavailable" error message. This dashboard is currently tailored specifically for Sellers. - Favorite Your Products: Navigate to the Product Ad Data tab and click the ⭐ icon next to the products you want to track. The Hourly dashboard will only display products marked as Favorites. Accessing the Hourly Data Dashboard 1. Navigate to the Analytics tab in the left-hand sidebar. 2. Select Hourly Data from the dropdown menu. Key Features & Insights 1. Hourly Heatmap The center of this dashboard is a visual heatmap that maps out your performance across a 24-hour clock for every day of the week. - Color Coding: Darker green blocks represent higher volume, while lighter blocks indicate lower activity. - Toggle View: Use the View buttons at the top to switch the heatmap between Sales and Units. - Data Labels: Check the "Show Data Labels" box in the top right to see exact numerical values inside the heatmap blocks. 2. Performance Summary & Data Table Below the heatmap, you’ll find a granular breakdown of your metrics: - Total Metrics: Quickly view your Total Sales and Units Sold for the selected period in the right-hand summary box. - Granular Table: The data table provides a chronological list of every hour, allowing you to see exactly how much revenue was generated in specific 60-minute windows (e.g., 20:00 - 21:00). Strategic Implementation: How to Use This Data The primary goal of the Hourly Data dashboard is to fuel your Dayparting Automations. - Identify Peak Hours: Look for clusters of dark green in your heatmap. In general, you’ll want to bid higher during these high-order periods to ensure your ads maintain top-of-page visibility when shoppers are ready to buy. - Spot "Dead Zones": Identify times of day with consistently zero or low sales. You may choose to lower your bids or "darken" your ads during these times to preserve your budget for higher-converting hours. - Weekend vs. Weekday: Compare your Sunday performance to your Monday-Friday trends. Many sellers find that "peak" hours shift significantly on weekends. Customizing Your Analysis Date Range Selection Use the calendar icon in the top right corner to select your lookback window. A longer date range (e.g., 30 days) is recommended to identify consistent patterns rather than one-off anomalies. Product & Marketplace Filters Use the Global Filter (green button on the right) to drill down into specific products. Patterns can vary wildly between products—for example, a "Pre-Workout" supplement might peak in the early morning, while "Home Decor" might peak in the evening. Ready to Automate? Once you’ve identified your peak hours, head over to Automations > Dayparting to set up rules that automatically adjust your bids based on these insights. 💬 Need Help? Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on May 24, 2026

Product Performance Dashboard

Curious about the performance of a specific product? Want to ensure you're optimizing your budget effectively? Look no further – we're here to guide you through the process! Whether you're concerned about overspending or missing out on potential returns, our comprehensive instructions will empower you to delve into product-level analysis using Ad Badger's cutting-edge tools. Stay ahead of the game by unlocking insights into individual product performance and fine-tune your advertising strategies like a pro. Let's dive in! Note: Make sure your marketplace is connected to the Connect Selling Partner API (SP-API) before utilising the dashboard. Learn how to connect it here. Step 1: Log in to your Ad Badger account. Step 2: Click on "Dashboard" then "Product Performance". Step 3: The new Product Performance Dashboard will display various tables with updated information. You'll be able to see key metrics for your products.  Exciting news! As part of our ongoing commitment to enhancing your experience, we're introducing a fantastic new feature that puts you in the driver's seat of product analysis. We understand that your time is valuable, and we want to streamline your journey to success. Introducing the Favorites feature – a personalized way to focus on the products that matter most to you. We're empowering you to effortlessly access in-depth insights for your selected products without the wait caused by loading excessive information for every product. With Favorites, you can easily mark the products you want to delve into further. Whether it's a top performer, a promising contender, or a strategic focus, you can now curate your own collection of essential product data. Dive into key metrics like total ACOS, units sold, total sales, and organic sales, all in one place. You can Bulk and Filter favorites, too! But that's not all. We believe in giving you the flexibility you need. You'll start with 200 free Favorites slots to personalize your analysis. And if you're looking to expand your insights even further, we offer additional Favorites slots through a tiered structure that caters to your evolving needs. The pricing guide limits will be imposed at a later date. We will roll out that announcement in the coming weeks. By following these steps, you can effectively analyze the performance of your products using the updated Product Performance Dashboard in Ad Badger. This information can help you make informed decisions about your advertising strategies and budget allocation.

Last updated on May 24, 2026

How does Ad Badger handle and filter archived keywords, campaigns, ads or other archived entities?

Does Ad Badger Sync Archived Entities? Yes, and we currently only sync archived entities once a week, on Sunday. You can trigger a manual sync in the 'sync options' for the marketplace to pull in archived entity updates. Because Ad Badger doesn't actively sync something identified as archived, you may see 'Campaign Unavailable' which will resolve on future archived syncs. Can I filter or remove archived entities from my table? Yes. Before we explain how, please remember: - A 'child' entity (i.e. a keyword that belongs to a campaign) has its own, different status than the campaign itself.  - Every entity has its own status. For example, you can have an archived campaign but an enabled keyword, and vice versa. For example, if I want to see a list of keywords that are archived, I can apply a filter: Serving Status is any of 'Targeting Archived'. You can also hide a list of archived keywords by selecting 'serving status is NOT targeting archived' Will I see keywords from archived campaigns in my campaigns table? Yes, you may see keywords from archived campaigns in your campaigns table. This is Amazon's own configuration, where every entity has its own status. These keywords are 'orphaned' since they were enabled, and now their parent is archived.  The keyword itself it 'enabled', but the campaign is archived. Since Amazon doesn't provide updates on archived entities, you may have to wait until Ad Badger's archived-sync to load this in. Can I archive inside Ad Badger? Yes, you can. Select the rows you want to archive, and select 'archive' from the dropdown quick actions. Note: Amazon does not allow you to un-archive.

Last updated on May 24, 2026

Search Term: Duplicate Hunter

The Search Term Duplicate Hunter is a specialized tool designed to identify search terms that are appearing in multiple places across your account. When the same search term is triggered in several different campaigns or ad groups, it can lead to "internal competition," making it difficult to control your bids and analyze performance accurately. Accessing the Duplicate Hunter 1. Navigate to the Targeting tab in the left-hand sidebar. 2. Select Search Term Duplicate Hunter from the dropdown menu. How to Use the Duplicate Hunter 📅 Note on Data: The Duplicate Hunter automatically analyzes your search term data from the past 60 days to identify redundant targets. 1. Identify Duplicate Terms The main dashboard lists search terms that are appearing in more than one source. - NEW: Search Bar: Use the search box at the top of the Duplicate Hunter tool to quickly find specific keywords or ASINs. No more scrolling—just type the term you’re looking for to see every instance of it across your account. - Sources: See the total number of unique locations (Campaigns/Ad Groups) where this specific term has appeared. - View Details: Click the blue arrow icon on the left of any term to open the Duplicate Details screen and take action. 2. Analyze the Details The Duplicate Details screen shows you every single campaign, ad group, and match type currently associated with that search term. You can see the individual performance (Spend, Sales, ACOS) for that term in each specific location. 3. Take Action Select the checkboxes for the specific instances you want to manage, then click the three-dot "Actions" menu to choose your strategy: A. Promote to Keywords When you find a high-performing search term in your reports, "promoting" it allows you to turn that term into a dedicated keyword. This gives you direct control over its bid and helps you scale your winning traffic. - Review Your Selection: Click the expand arrow next to the number of selected terms to double-check the list before you create the keywords. - Match Types to Include: Select one or multiple match types (Exact, Broad, or Phrase). Ad Badger will create a separate keyword for each match type you check. - Selected Ad Group(s): - Block these Search Terms (The "Funnel" Logic): Check the box to "Add these search terms as negative exacts to their source ad groups." * Why use this? This prevents the original "Research" campaign (like an Auto or Broad campaign) from triggered that term again, forcing all traffic to go through your new, highly-optimized keyword. - Select Starting Bid: - Finalize: Click the yellow Create Keywords button to finalize B. Promote to Targets (ASINs) When a specific ASIN (Product ID) appears in your search term report as a high-performer, "promoting" it allows you to create a dedicated Product Target. This is essential for scaling your "conquesting" strategy or doubling down on specific competitor pages where you convert well. - Review Your Selection: Use the expand arrow (small downward chevron) next to the number of selected terms to review the specific ASINs you are promoting. - ASIN Expression: By default, ASIN Same As is selected. This ensures you are targeting that exact product page. - Selected Ad Group(s):  - Block these Search Terms: Check the box to "Add these ASINs as negatives to their source ad groups." * Strategy: This prevents the original Auto campaign from bidding on these ASINs, ensuring your budget is concentrated on your new, manually controlled target. - Select Starting Bid:  - Finalize: Click the yellow Create Targets button to finalize C. Block Search Terms The Block Search Terms feature allows you to manually cut off spend on irrelevant or unprofitable traffic. By adding these terms as negatives, you prevent your ads from appearing for those specific queries in the future. - Review Your Selection: Click the expand arrow (the small downward chevron on the right) to see the specific list of search terms you are about to negative. This is your last chance to ensure you aren't accidentally blocking a high-performing term. - Match Type Selection: Choose how broad the block should be: - Selected Ad Group(s): - Finalize: Click the yellow Block Search Terms button to finalize Why Use the Duplicate Hunter? - Eliminate Internal Competition: Prevent your own ad groups from bidding against each other for the same customer search. - Account Cleanliness: Identify "messy" areas where a single term is scattered across too many campaigns. - Efficient Consolidation: Find terms that are performing well in multiple Auto or Broad campaigns and promote them to a single, high-performing Exact match keyword. - Data Clarity: When a search term only lives in one place, your data is cleaner, and your bid adjustments are much more effective. 💬 **Need Help?**Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on May 24, 2026

How do I setup my Positive Keyword Nightly Hunt Automations?

The Positive Keyword Nightly Hunt is a strategic automation tool designed to scale your advertising efficiency. It works by scanning your search term reports every night for high-performing terms and automatically promoting them to targeted keywords or ASINs, ensuring you never miss a growth opportunity. Accessing the Positive Nightly Hunt 1. Navigate to the Automations tab in the left-hand sidebar 2. Select Positive Nightly Hunt from the dropdown menu 3. Click New Automation to begin setup Creating Your Automation When setting up a new Nightly Hunt, you have two ways to build your harvesting rules: Option 1: Use a Pre-Filled Template Ad Badger offers templates based on best practices to get you up and running quickly. **Using Templates for Faster Setup: **Selecting a pre-filled template automatically configures your match types and bidding logic, allowing you to jump straight to the performance criteria: - For Keyword Templates (Exact, Phrase, Broad): The system skips the initial setup and jumps you directly to Step 7 (Time Frame and Matching Criteria). - For the Product Targeting Template: Because there is no match type to select, the system jumps you straight to Step 6 (Time Frame and Matching Criteria). - Pro Tip: Even though the template jumps you forward, you can always click the "Back" button to review or edit any of the pre-filled settings Option 2: Create Custom Rules (No Template) Select No Template to build your automation from scratch. A key decision happens at Step 2, where you choose what the "Hunt" is looking for. Depending on your choice, the workflow adapts: A. Harvesting Keywords If you select Keywords, the system will look for search terms to promote. You will see an additional step (Step 3: How do you want to add these?) where you must define the match type: - Broad - Phrase - Exact B. Harvesting Targets (ASINs) If you select Targets (ASINs), the system looks for specific product pages where your ads performed well. - Because ASINs do not use match types, the workflow is streamlined—skipping the match type selection and moving directly to bidding and frequency settings. The Setup Process 1. Template Selection: Choose a pre-set or start from scratch. 2. Target Type: Choose between Keywords or Targets (ASINs). 3. Match Type (Keyword Only): Select Broad, Phrase, or Exact. 4. Starting Bid: Set how the system calculates the initial bid (e.g., Search Term Average CPC). 5. Frequency: Choose which days of the week the automation should run. 6. Block in Source: Decide if the term should be added as a negative in the original ad group to "funnel" traffic to the new target. 7. Lookback & Criteria: Define the performance window (e.g., last 30 days) and success metrics (e.g., Orders >= 2). 8. Source Ad Groups: Choose which ad groups to "hunt" in. 9. Destination Ad Groups: Choose where the successful terms should be added. 10. Name Your Automation: Give your rule a clear name for easy tracking. Key Feature: The "Block" Logic A powerful feature of the Positive Nightly Hunt is the ability to "block in source Ad Group." When enabled, the system adds the harvested search term as a negative keyword in the original ad group. This ensures that the traffic is "funneled" exclusively to your new, dedicated target where you have more control over the bid. Why Use Positive Nightly Hunt? - Zero-Effort Scaling: Your keyword list grows automatically based on real customer data while you sleep. - Data-Driven Accuracy: Only bid on terms that have already proven they can convert. - Clean Account Structure: Automatically funnel performing terms from "Research" campaigns (like Autos or Broads) into "Performance" campaigns (Exacts). - Focused Optimization: Gain better control over individual bids for your top-performing search terms and ASINs. Related Information To learn more about negative keywords and how they affect your campaigns, check out our guide to search term graduation: https://www.adbadger.com/blog/amazon-ppc-keyword-research/ 💬 Need Help? Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on May 24, 2026

How do I Use the Negative Keyword Nightly Hunt tool?

The Negative Keyword Nightly Hunt is your primary defense against wasted ad spend. This automation scans your search term reports every night to identify unprofitable or irrelevant terms and automatically adds them as negative keywords, ensuring you only pay for traffic that converts. Accessing the Negative Nightly Hunt 1. Navigate to the Automations tab in the left-hand sidebar. 2. Under the Negative Nightly Hunt section, select New Automation. Creating Your Automation You can build your "hunt" using one of our strategic templates or by creating your own rules from scratch. Option 1: Use a Pre-Filled Template Ad Badger offers three data-driven templates to help you catch "bleed" quickly: - Block Bad CTR Non-Converters: Targets terms with high impressions and clicks but zero sales. - Block High-Click Non-Converters: Targets terms that have reached a specific click threshold without a conversion. - Block High-Spend Non-Converters: Targets terms that have spent a significant amount of your budget without generating revenue. Selecting a template pre-fills the logic, allowing you to jump straight to choosing your source campaigns. Option 2: Custom Rules (No Template) For total control, select No Template to walk through the 7-step setup: 1. Select Level: Choose whether to apply the negative at the Ad Group or Campaign level. 2. Select Source Campaigns: Pick which campaigns the tool should monitor. 3. Select Match Type: Choose Negative Exact (blocks the specific phrase) or Negative Phrase (blocks any search containing that phrase). 4. Time Frame and Criteria: Define your "rules for failure." For example, look back over the last 30 days for any term with Orders Equals 0 and Spend Greater than $15. 5. Frequency: Choose which days of the week the automation should run. 6. Name Your Automation: Give it a clear name (e.g., "Zero Order Spend Filter"). Why Use Negative Nightly Hunt? - Catch "Bleed" While You Sleep: The tool works overnight, so you wake up to a leaner, more profitable account every morning. - Aggressive Optimization: Manually identifying every bad search term is impossible; this tool handles thousands of data points instantly. - Data-Driven Precision: By setting strict criteria (like High Click/Zero Sale), you ensure you aren't guessing which keywords to cut. - Preserve Budget: Every dollar saved on a non-converting search term is a dollar you can reinvest into your top-performing keywords. Pro Tip: Always check your Never-Negatives list before launching a wide-reaching Negative Nightly Hunt. This ensures your high-value brand terms are protected even if they have a temporary "bad" day. Related Information To learn more about negative keywords and how they affect your campaigns, check out our Complete Guide to Negative Keywords. 💬 Need Help? Reach out to our Support Team anytime through the Live Chat bubble in the lower-right corner of the tool.

Last updated on May 24, 2026

How do "Never Negatives" Work?

What is a "Never Negative?" Negative keywords are terms that should be blocked because they are irrelevant or unprofitable.  In Ad Badger's Negative Keyword Nightly Hunt tool suite, a "never negative" is an advanced feature that overrides our Negative Keyword tool automation, allowing you to add keywords to the Never Negatives list. Any term on the Never Negatives will never be added as a negative, even if it meets our software's requirements of a "bad term."  How do "Never Negatives" work? A never negative only blocks ONE negative.  Examples: - Adding the never negative "shoes" exact match, only prevents that singular negative (shoes, exact match) as a negative.  - Adding the never negative "shoes" phrase match, only prevents that singular negative (shoes, phrase match), as a negative. It does NOT prevent all phrases with shoes as being added as a negative.  To recap: a Never Negative only blocks ONE specific negative from being added.  Adding a specific negative keyword to your Never Negatives means Ad Badger will not allow that term to be added to your campaign as a negative keyword, even if our software originally triggers an automation to do so.  This means we will check all automations against your Never Negatives. Any term on your Never Negatives will not be added as a negative, even if it meets the requirements for a “bad term.”  Adding a keyword to your Never Negatives List is an advanced feature that overrides our Negative Keyword Tool automations. Why would I want to appear for unprofitable search terms? For some businesses, it may make sense to continue appearing for unprofitable terms. For example, if you are Nike, it may be useful to appear for searches related to a competitor such as Adidas.  Being able to grab some of your competition’s traffic is considered a worthwhile pursuit for some businesses, even if it seems unprofitable. Whether or not this is a good decision for your business is not for us to say.  Can I add ASIN as "Never Negatives" No, we do not support ASIN Never-Negatives at this time. Related Information: Check out the Never Negatives portion of our Negative Keyword Tools video below for a better look. Questions?  If you have any additional questions, contact us at thebadger@adbadger.com.

Last updated on May 24, 2026

How do I Add or Create New Phrase, Broad, and Exact Match Keywords in the Search Term Quick Attack?

Quick Attack is your Amazon campaign's ultimate asset, allowing you to effortlessly incorporate various keyword match types – from the nuanced precision of exact match to the expansive outreach of broad and phrase match. Seamlessly wield these match types to amplify your campaign's effectiveness and conquer the e-commerce realm with finesse. How to Find New Search Terms 1. First, follow the steps to filter down what type of search terms you are looking for. 2. Find the search term you want to add to your account. 3. Use the green (+) sign to add as a positive, and the yellow (-) sign to add as a negative. How to Add Different Match Types with Search Term Quick Attack: 1. If adding as a positive: 2. Select one or more Match Types, including exact, phrase, or broad match keywords. 3. Decide if you want to 'block' the keyword by adding it as a negative exact keyword to its source Ad Group. 4. Select which Ad Group you wish to give your new keyword. 5. Lastly, select the starting bid for your new keyword. 6. If adding as a negative: 7. Select Negative Exact or Negative Phrase 8. Choose whether to block at the Marketplace, Campaign, or Ad Group level. Voila! The task of adding new keywords has been seamlessly executed on your behalf. Like a silent Badger, you've diligently expanded your keyword horizons, ensuring your Amazon campaigns are finely tuned to capture greater visibility and engagement. Your strategy just got a powerful boost, effortlessly. Questions?  If you have any additional questions, contact us at thebadger@adbadger.com.

Last updated on May 24, 2026